
Breaking News: Publicis Set to Acquire Lotame, Doubling Data Profiles to 4 Billion! | 2025
Credit: Image by Yahoo via YAHOO NEWS Publicis to Acquire Lotame: A Game-Changer in Data Technology (Reuters) – In a significant move for the advertising industry, French advertising giant Publicis has announced its agreement to acquire Lotame, a leading data and ID technology group. This acquisition is poised to double the number of individual profiles…