Emirates NBD Launches Crypto Trading on Liv X App

In a significant move for the financial landscape, Emirates NBD, one of the largest banking groups in the Middle East, has officially launched its crypto trading services through the Liv X app. This innovative offering is a collaboration with Aquanow and Zodia Custody, marking a pivotal moment for digital assets in the United Arab Emirates (UAE).

Collaboration with Aquanow and Zodia Custody

On March 5, Emirates NBD announced that its Liv bank customers can now buy, hold, and sell cryptocurrencies directly through the Liv X app. This service is made possible through a partnership with Aquanow, a licensed crypto asset service provider. The app allows users to trade five major cryptocurrencies, including Bitcoin, Ether, Solana, XRP, and Cardano.

Enhancing Customer Experience

The integration of crypto trading into the Liv X app is designed to enhance the customer experience by providing a seamless platform for managing digital assets. Aquanow’s spokesperson emphasized that this initiative is a game-changer for retail clients in the UAE, allowing them to engage with the growing cryptocurrency market.

Custody Services by Zodia Custody

To ensure the security of these digital assets, Emirates NBD has partnered with Zodia Custody, a prominent cryptocurrency custodian. This collaboration stems from a strategic investment made by Emirates NBD in late 2024, showcasing the bank’s commitment to innovation and security in the crypto space.

Phil Sham’s Insights on the Launch

Phil Sham, CEO of Aquanow, expressed his enthusiasm about the launch, stating, “The launch of this offering with Emirates NBD marks a defining moment for digital assets in the UAE and beyond.” This sentiment reflects the growing acceptance and integration of cryptocurrencies within traditional banking frameworks.

Emirates NBD’s Vision for Innovation

Marwan Hadi, the head of retail banking at Emirates NBD, highlighted the bank’s dedication to innovation in response to the rising adoption of cryptocurrencies in the UAE. He stated, “Offering cryptocurrency on Liv X is the next step toward the overall vision of Liv being a pioneer in innovation and excellence.”

Capitalizing on Crypto Adoption Trends

With the UAE experiencing the highest rate of crypto adoption globally, Emirates NBD aims to capitalize on this trend by launching its own virtual asset offering. This strategic move positions the bank at the forefront of the digital asset revolution, catering to the evolving needs of its customers.

Conclusion: A New Era for Banking in the UAE

The introduction of crypto trading on the Liv X app signifies a new era for banking in the UAE, where traditional financial institutions are embracing digital currencies. As Emirates NBD continues to innovate and adapt to the changing landscape, customers can expect more exciting developments in the realm of cryptocurrency and digital assets.

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